By the end of the program, participants will be able to:

• Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
• Identify a variety of launch success factors that will improve launch process planning and execution.
• Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
• Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
• Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.

This Program is designed for :

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

New Product Development

• NPD Definitions and Challenges
• NPD Objectives and Critical Success Factors
• NPD Reasons for Success and Failures
• NPD as a Key Marketing Strategy
• Assessing Commercial Viability

The New Product Development Process

• Idea Generation and Screening
• Concept Development and Testing
• Marketing Strategy
• Business Analysis
• Product Development
• Test Marketing
• Commercialization

The Product Life Cycle and New Product Launch

• Life Cycle Stages
• Product Life Cycle Strategies
• The Phase-Gate Process: Structuring the NPL
• The Boston Consulting Group Growth Matrix
• The Product Market Expansion Grid (A Portfolio Planning tool)

New Product Launch: Setting Up the Stage

• Things to Consider Prior to Product Launch
• The Launch Hurdles
• Planning Your Media Schedule and Costs
• Selecting the Launch Team
• Preparing the Product Launch Checklist and Toolkits
• Product Launch Strategies

New Product Launch: Full Engagement Launch

• Preparing the Press Kit Checklist
• Product Launch Marketing Budget Toolkit
• Preparing the Press Release
• The Product Launch Plan
• Product Overview Document
• SWOT Analysis, Graphic Chart, and the Creative Plan
• The Role of the Advertising Agency

The Scandinavian Academy employs modern methods in training and skills development, enhancing the efficiency of human resource development. We follow these practices:

• • Theoretical Lectures: 
    • We deliver knowledge through advanced presentations such as PowerPoint and visual materials, including videos and short films.
• Scientific Assessment:
  • We evaluate trainees skills before and after the course to ensure their progress.
• Brainstorming and Interaction: 
  • We encourage active participation through brainstorming sessions and applying concepts through role play.
• Practical Cases:
  • We provide practical cases that align with the scientific content and the participants specific needs.
• Examinations: 
  • Tests are conducted at the end of the program to assess knowledge retention.
• Educational Materials:
  • We provide both printed and digital scientific and practical materials to participants.
• Attendance and Final Result Reports:
  • We prepare detailed attendance reports for participants and offer a comprehensive program evaluation.
• Professionals and Experts: 
  • The programs scientific content is prepared by the best professors and trainers in various fields.
• Professional Completion Certificate: 
  • Participants receive a professional completion certificate issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden, with the option for international authentication.
• Program Timings:
  • Training programs are held from 10:00 AM to 2:00 PM and include buffet sessions for light meals during lectures.