This program is designed for:

• Behave correctly in both business and social situations.
• Interact effectively with different types of guests.
• Play the role of the ideal host at various functions.
• Organize and manage events such as business luncheons and formal dinners.
• Meet and greet important guests, clients and customers in a proper manner.
• Deal successfully with the media.

Definitions of Etiquette and Protocol

• The Importance of Etiquette in Business
• The Importance of Protocol in Business
• Applying the Right Behavior in Different Situations
• Creating the Right Image for your Organization
• Image Building and Image Management

Guest Relations

• Gaining Guests’ Respect
• Understanding Human Relations
• Proper Greetings and Introductions
• Professional Hand-Shaking
• Giving Business Cards in a Proper Way
• People’s Names (Pronunciation and Remembering)

The Ideal Host

• Key Qualities of the Ideal Host
• Dealing with Different Types of Guests
• Handling Difficult Personalities
• Dealing with Guests’ Complaints
• Handling Guests’ Complaints in a Timely Manner
• Perception and Business Relations

Managing Events and Behavior

• The Business Meal
• Table Manners at Business Lunches and Business Dinners
• Setting of the Room and Table
• Mistakes to Avoid at Business Events
• Meeting Guests at Airports

Proper Communication Etiquette

• Phone Etiquette
• Meeting Etiquette
• Email Etiquette

Handling the Media

• Dealing with Questions
• Handling Confidential Information
• Effective Public Relations

The Scandinavian Academy employs modern methods in training and skills development, enhancing the efficiency of human resource development. We follow these practices:

• • Theoretical Lectures: 
    • We deliver knowledge through advanced presentations such as PowerPoint and visual materials, including videos and short films.
• Scientific Assessment:
  • We evaluate trainees skills before and after the course to ensure their progress.
• Brainstorming and Interaction: 
  • We encourage active participation through brainstorming sessions and applying concepts through role play.
• Practical Cases:
  • We provide practical cases that align with the scientific content and the participants specific needs.
• Examinations: 
  • Tests are conducted at the end of the program to assess knowledge retention.
• Educational Materials:
  • We provide both printed and digital scientific and practical materials to participants.
• Attendance and Final Result Reports:
  • We prepare detailed attendance reports for participants and offer a comprehensive program evaluation.
• Professionals and Experts: 
  • The programs scientific content is prepared by the best professors and trainers in various fields.
• Professional Completion Certificate: 
  • Participants receive a professional completion certificate issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden, with the option for international authentication.
• Program Timings:
  • Training programs are held from 10:00 AM to 2:00 PM and include buffet sessions for light meals during lectures.