Communication for PR Professional

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Communication for PR Professional

Category

Public Relations & communication skills Training Courses

Code

PR-313

City

Geneva (Switzerland)

Hotel

Hotel Meeting Room

Duration

One week 25Hour
2024-07-01 2024-07-05

Fees

5450 €
Durations for This Course
Register for this course
Content Training Methodology
PROGRAMME OUTLINE
DAY 1 - Introduction and Welcome: The Power of Communication
  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers
DAY 2 - From the Inside Out: Crafting Consistent Messages
  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers
DAY 3 - Risks and Threats: Their Identification and Management
  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks
DAY 4 - Corporate Affair/PR in the Corporate Mix
  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations
DAY 5 - Powerful and Persuasive Action Planning
  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information
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Results --->  Of Courses
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25

Communication for PR Professional

2024-04-08 2024-04-12
Offline 5450 €
Auckland-(New-Zealand)

Communication for PR Professional

2024-04-15 2024-04-19
Offline 5450 €
Hong-Kong

Communication for PR Professional

2024-05-13 2024-05-17
Offline 5450 €
Brussels-(Belgium)

Communication for PR Professional

2024-05-20 2024-05-24
Offline 4450 €
Trabzon-(Turkey)

Communication for PR Professional

2024-05-20 2024-05-24
Offline 5450 €
Zurich-(Switzerland)

Communication for PR Professional

2024-06-10 2024-06-14
Offline 4950 €
Bucharest-(Romania)

Communication for PR Professional

2024-06-17 2024-06-21
Offline 5450 €
Cyprus-(Larnaka)

Communication for PR Professional

2024-07-01 2024-07-05
Offline 5450 €
Geneva-(Switzerland)

Communication for PR Professional

2024-07-07 2024-07-11
Offline 2950 €
Hurghada-(Egypt)

Communication for PR Professional

2024-07-21 2024-07-25
Offline 3450 €
Kuwait-(Kuwait)

Communication for PR Professional

2024-07-22 2024-07-26
Offline 5450 €
Vienna-(Austria)

Communication for PR Professional

2024-07-29 2024-08-02
Offline 5450 €
Barcelona-(Spain)

Communication for PR Professional

2024-08-12 2024-08-16
Offline 4950 €
Baku-(Azerbaijan)

Communication for PR Professional

2024-08-18 2024-08-22
Offline 2950 €
Amman-(Jordan)

Communication for PR Professional

2024-08-19 2024-08-23
Offline 4950 €
Bangkok-(Thailand)

Communication for PR Professional

2024-09-09 2024-09-13
Offline 5450 €
Frankfurt-(Germany)

Communication for PR Professional

2024-09-16 2024-09-20
Offline 4950 €
Zagreb-(Croatia)

Communication for PR Professional

2024-09-29 2024-10-03
Offline 3450 €
Marrakesh-(Morocco)

Communication for PR Professional

2024-09-30 2024-10-04
Offline 1450 €
ONLINE

Communication for PR Professional

2024-09-30 2024-10-04
Offline 3450 €
Tunisia

Communication for PR Professional

2024-09-30 2024-10-04
Offline 5450 €
Amsterdam-(Netherlands)

Communication for PR Professional

2024-10-07 2024-10-11
Offline 4450 €
Kuala-Lumpur-(Malaysia)

Communication for PR Professional

2024-10-14 2024-10-18
Offline 4950 €
Yerevan-(Armenia)

Communication for PR Professional

2024-10-20 2024-10-24
Offline 2550 €
Beirut-(Lebanon)

Communication for PR Professional

2024-10-21 2024-10-25
Offline 5450 €
Paris-(France)

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