DAY 1

Effective PR Campaigns

• Welcome and introduction
• Perceptions of PR among senior managers
• The global information village
• Putting a cash value on reputation and the PR that builds it
• PR campaigns – their use and their risks
• Case study examples – what works and what does not
• Practical example – tackling a business challenge
• An introduction to evaluation

DAY 2

Essential Administrative Skills

• Harnessing the power of the mind – through Mind Mapping Techniques
• Right brain/left brain theory
• Managing larger projects to meet deadlines
• Planning skills – using a Gannt chart to chart work progress
• Problem solving techniques
• Becoming more proactive
• Decision Making tools
• Managing meetings effectively
• Keeping minutes of a meetings
• Working with more than one manager

DAY 3

A Problem-Solving Approach to Campaigns

• Brand, identity and image, the basis of reputation
• Assessing your reputation and the use of ‘gap’ analysis
• The origins of PR and its foundations in the social sciences
• Business strategy and problem identification
• Problem solving methods – choosing the right one
• Problem analysis – desk research, stakeholder analysis, PEST and SWOT
• Setting measurable objectives
• Force field analysis and risk identification

DAY 4

Developing as a professional

• Listening skills – seeking to understand before being understood
• The number one reason we don’t listen well
• Creating a professional image
• Leadership skills
• Knowing and accepting yourself as a leader
• Making things happen from anywhere in the organization
• How to make presentations with confidence and power
• Overcoming the fear of public speaking
• Learn the essentials of planning a presentation
• How to hold the attention of a group
• Painless methods for giving corrective feedback
• Best practices for delivering positive feedback

DAY 5

Self-Empowerment and Self-Management

• Understanding the main causes of stress
• How to build self-confidence and strength the ability to respond to difficult situations
• How to relax and refresh the mind and body
• The signs, symptoms, causes and triggers to stress
• Why stress is a powerful messenger
• How to break the vicious cycle of stressful thinking
• The essential skills of emotional intelligence
• Using emotional intelligence at work
• Transforming fear and negativity and reactive-ness
• Becoming a more proactive, responsible and self-aware person
• Continuing Professional Development - where to go from here

The Scandinavian Academy employs modern methods in training and skills development, enhancing the efficiency of human resource development. We follow these practices:

• • Theoretical Lectures: 
    • We deliver knowledge through advanced presentations such as PowerPoint and visual materials, including videos and short films.
• Scientific Assessment:
  • We evaluate trainees skills before and after the course to ensure their progress.
• Brainstorming and Interaction: 
  • We encourage active participation through brainstorming sessions and applying concepts through role play.
• Practical Cases:
  • We provide practical cases that align with the scientific content and the participants specific needs.
• Examinations: 
  • Tests are conducted at the end of the program to assess knowledge retention.
• Educational Materials:
  • We provide both printed and digital scientific and practical materials to participants.
• Attendance and Final Result Reports:
  • We prepare detailed attendance reports for participants and offer a comprehensive program evaluation.
• Professionals and Experts: 
  • The programs scientific content is prepared by the best professors and trainers in various fields.
• Professional Completion Certificate: 
  • Participants receive a professional completion certificate issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden, with the option for international authentication.
• Program Timings:
  • Training programs are held from 10:00 AM to 2:00 PM and include buffet sessions for light meals during lectures.