SEMINAR OUTLINE 

DAY 1 : Setting the Standards for Customer Service Excellence

• The benefits of providing excellent customer service
• Breakout session: How to use customer service to promote customer loyalty
• Case study: The best and worst customer service provdiers
• The WOW Factor: Going the extra mile…and then some!
• The importance of managing internal and external customer expectations
• First impressions: What do your customers see and hear?
• Understanding and working with the four customer styles
• Practical exercise: What is your individual personality type?

DAY 2  : Communicating the Customer Service Message

• How well does your organisation communicate the importance of customer service?
• Understanding your customer’s nonverbal communication
• Tips for building trust and rapport quickly…face-to-face or on the telephone
• What is your preferred learning style?
• Developing your active listening skills to enhance communications
• Use questioning techniques to identify a customer’s expectations and service requirements
• Telephone tips to promote a professional image
• The dos and don’t of written communication

DAY 3 : Service Recovery: Handling Complaints and Difficult Customers

• The importance of customer complaints and why they should be encouraged
• Six steps to service recovery
• Case Study: Best Practices of Scandinavian Airlines and The Disney Corporation
• Strategies to help calm upset customers
• Managing emotions during stressful situations
• Empower employees to get the job done
• Breakout session: Step-by-step process for handling a customer complaint
• Role-play exercise: Dealing with upset customers

DAY 4 : Principles of Persuasion

• Requesting feedback from customers and colleagues
• The art of giving and receiving feedback
• Case study: Best practices - Xerox’ Five Pillars of Customer-focused Strategy
• Negotiating mutually beneficial outcomes
• Words and tones to avoid
• The RATER Model: Five dimensions of customer service excellence
• Best practices for call handling, documentation and quality assurance
• Measuring and monitoring for customer satisfaction

DAY 5 : Getting the Right Customer Service Attitude

• The importance of attitude and teamwork
• Focusing on continuous improvement
• Stress management tips to increase productivity
• Practical exercise: What are your biggest “timewasters” that block productivity?
• The customer service mission and vision
• Setting personal and professional goals
• Practical exercise: What is your Action Plan?
• End of course review and delegate feedback

The Scandinavian Academy for Training and Development employs modern methods in training and skills development, enhancing the efficiency of human resource development. We follow these practices:

• Theoretical Lectures: 
  • We deliver knowledge through advanced presentations such as PowerPoint and visual materials, including videos and short films.
• Scientific Assessment:
  • We evaluate trainees skills before and after the course to ensure their progress.
• Brainstorming and Interaction: 
  • We encourage active participation through brainstorming sessions and applying concepts through role play.
• Practical Cases:
  • We provide practical cases that align with the scientific content and the participants specific needs.
• Examinations: 
  • Tests are conducted at the end of the program to assess knowledge retention.
• Educational Materials:
  • We provide both printed and digital scientific and practical materials to participants.
• Attendance and Final Result Reports:
  • We prepare detailed attendance reports for participants and offer a comprehensive program evaluation.
• Professionals and Experts: 
  • The programs scientific content is prepared by the best professors and trainers in various fields.
• Professional Completion Certificate: 
  • Participants receive a professional completion certificate issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden, with the option for international authentication.
• Program Timings:
  • Training programs are held from 10:00 AM to 2:00 PM and include buffet sessions for light meals during lectures.

Introduction

Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for providing quality service. This dynamic, five-day course emphasizes the professional communication skills and actions that create the foundation for continuous improvement.

In today’s customer-oriented business environment, “people skills” are critical for career advancement and organisational effectiveness. The programme emphasis the importance of providing customer service excellence in a competitive environment, proven strategies for service recovery, and negotiation techniques for dealing with difficult customers in a professional manner.

• Identify key components that promote customer retention and loyalty
• Describe the practices of a world-class customer service provider and model their own performance on those practices
• Utilize interpersonal skills as vital tools in the provision of customer service
• Develop a customer-focused mindset for continuous improvement
• Improved conflict resolution skills

Objectives

• Establish the importance of setting and reviewing customer service standards
• Develop an understanding of internal and external customer expectations
• Communicate more effectively by utilizing active listening and questioning skills
• Demonstrate how to deal with difficult customers effectively
• Set SMART objectives and goals to increase daily productivity
• Utilize stress management techniques to reduce tension

Training Methodology

This dynamic, 5-day seminar is highly interactive and encourages delegate participation through a combination of group discussion, videos, role-play exercises, case studies and breakout sessions. This seminar will include benchmarking best practices to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use and facilitate learning. Delegates are provided a comfortable, enlightening learning experience that gives them the latest insights, techniques and best practices to promote long-term customer satisfaction and loyalty.

• A shared organisational customer service vision
• A streamlined customer service feedback system
• Improved intra/ inter departmental communication
• A highly motivated and focused workforce
• Increased competency and communication skills
• Increased customer retention and revenue growth

Personal Impact

• An increased appreciation for their role in helping their organisation achieve customer service excellence
• Up to date techniques and methods to help them provide world-class service
• Enhanced leadership and communication skills required to excel in their career
• Increased confidence in their abilities to work professionally with difficult or upset customers
• The insight to adjust their own temperament style to become more versatile, adaptable and highly successful
• Improved time management skills and increased productivity