In this course delegates will understand the structured process of how to build a marketing plan customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan.
They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.
They will master the key elements of a complete marketing plan.
How to analyse the external and internal environment;
What segments of the market to target and how to choose a proper positioning
How to set marketing and financial objectives
How to decide on strategies for products, pricing, channels and communication
What sales forecasting technique to use
Construct a marketing plan in general and specifically for their company
Develop a plan for a new product
Understand what analyses need to be carried out at the outset
Define the market, customer segments and buying behaviour
Apply control procedures necessary to monitor successful implementation of the marketing plan
Participants are, or will be, involved in strategy development, in the development of marketing plans, in new product planning or work in product development teams
Professionals of different functional backgrounds, middle managers, marketing professionals without a formal marketing education, sales professionals
People who plan to start up a new company or a launch of a new product or service within a company
The training process is a blend of presentation, small group work on real company cases and practical exercises to apply knowledge. Participants are encouraged to bring their own company specific issues to work with.
Course objectives
Three levels of planning
Marketing and the mission statement
Analysing the current situation: internal audit, external audit
SWOT analysis
PESTEL factors
Market definition (potential-,target market)
Consumer markets
Business markets
Market segmentation process
4 different targeting strategies
The positioning process
Growth strategies, non growth strategies
Financial objectives, marketing objectives, societal objectives
Planning for products
Product Life Cycle
Planning for brands
Planning for pricing
Pricing elasticity and break- even analysis
Planning for communication, advertising and promotion
Push and pull strategies
Planning for channels
Channel length and channel member decisions
Tools for evaluating marketing progress
Measuring progress with metrics
Forecasting approaches
Preparing budgets and schedules
The marketing control process
Sample Marketing Plan
Summary
Course Title | Duration | Class Room/ Online | Fees |
---|---|---|---|
Developing & Implementing Strategic Marketing Plans | 2024-06-03 2024-06-07 |
Class Room
Frankfurt-(Germany)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-06-03 2024-06-07 |
Online
ONLINE
|
1450 € |
Developing & Implementing Strategic Marketing Plans | 2024-06-17 2024-06-21 |
Class Room
Zagreb-(Croatia)
|
4950 € |
Developing & Implementing Strategic Marketing Plans | 2024-06-24 2024-06-28 |
Class Room
Budapest-(Hungary)
|
4950 € |
Developing & Implementing Strategic Marketing Plans | 2024-07-08 2024-07-12 |
Class Room
Copenhagen-(Denmark)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-07-08 2024-07-12 |
Class Room
Zurich-(Switzerland)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-07-14 2024-07-18 |
Class Room
Marrakesh-(Morocco)
|
3450 € |
Developing & Implementing Strategic Marketing Plans | 2024-07-15 2024-07-19 |
Class Room
Istanbul-(Turkey)
|
2950 € |
Course Title | Duration | Class Room/ Online | Fees |
---|---|---|---|
Developing & Implementing Strategic Marketing Plans | 2024-07-22 2024-07-26 |
Class Room
Hamburg-(Germany)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-08-19 2024-08-23 |
Class Room
Yerevan-(Armenia)
|
4950 € |
Developing & Implementing Strategic Marketing Plans | 2024-08-19 2024-08-23 |
Class Room
Florence-(Italy)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-02 2024-09-06 |
Class Room
Berlin-(Germany)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-09 2024-09-13 |
Class Room
Amsterdam-(Netherlands)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-09 2024-09-13 |
Class Room
Athens-(Greece)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-09 2024-09-13 |
Class Room
Dublin-(Ireland)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-23 2024-09-27 |
Class Room
Tunisia
|
3450 € |
Course Title | Duration | Class Room/ Online | Fees |
---|---|---|---|
Developing & Implementing Strategic Marketing Plans | 2024-09-23 2024-09-27 |
Class Room
Tunisia
|
3450 € |
Developing & Implementing Strategic Marketing Plans | 2024-09-30 2024-10-04 |
Class Room
Singapore-(Singapore)
|
5950 € |
Developing & Implementing Strategic Marketing Plans | 2024-10-13 2024-10-17 |
Class Room
Casablanca-(Morocco)
|
3450 € |
Developing & Implementing Strategic Marketing Plans | 2024-10-14 2024-10-18 |
Class Room
Vienna-(Austria)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-10-21 2024-10-25 |
Class Room
Munich-(Germany)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-10-28 2024-11-01 |
Class Room
Athens-(Greece)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-11-17 2024-11-21 |
Class Room
Doha-(Qatar)
|
3450 € |
Developing & Implementing Strategic Marketing Plans | 2024-11-24 2024-11-28 |
Class Room
Sharm-ElShaikh-(Egypt)
|
2950 € |
Course Title | Duration | Class Room/ Online | Fees |
---|---|---|---|
Developing & Implementing Strategic Marketing Plans | 2024-11-25 2024-11-29 |
Class Room
London-(UK)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2024-12-09 2024-12-13 |
Class Room
DUBAI-(UAE)
|
2950 € |
Developing & Implementing Strategic Marketing Plans | 2024-12-16 2024-12-20 |
Class Room
Tbilisi-(Georgia)
|
4950 € |
Developing & Implementing Strategic Marketing Plans | 2024-12-16 2024-12-20 |
Class Room
Trabzon-(Turkey)
|
4450 € |
Developing & Implementing Strategic Marketing Plans | 2024-12-16 2024-12-20 |
Class Room
Kuala-Lumpur-(Malaysia)
|
4450 € |
Developing & Implementing Strategic Marketing Plans | 2024-12-30 2025-01-03 |
Class Room
Bucharest-(Romania)
|
4950 € |
Developing & Implementing Strategic Marketing Plans | 2025-01-06 2025-01-10 |
Class Room
Rome-(Italy)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2025-01-20 2025-01-24 |
Class Room
Malaga-(Spain)
|
5450 € |
Course Title | Duration | Class Room/ Online | Fees |
---|---|---|---|
Developing & Implementing Strategic Marketing Plans | 2025-01-27 2025-01-31 |
Class Room
Prague-(Czech-Republic)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2025-02-03 2025-02-07 |
Class Room
Copenhagen-(Denmark)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2025-02-10 2025-02-14 |
Class Room
Paris-(France)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2025-02-16 2025-02-20 |
Class Room
Kuwait-(Kuwait)
|
3450 € |
Developing & Implementing Strategic Marketing Plans | 2025-02-17 2025-02-21 |
Class Room
Geneva-(Switzerland)
|
5450 € |
Developing & Implementing Strategic Marketing Plans | 2025-02-23 2025-02-27 |
Class Room
Manama-(Bahrain)
|
2950 € |
Developing & Implementing Strategic Marketing Plans
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Developing & Implementing Strategic Marketing Plans
Scandinavian Academy for Training and Development AB
Training services provider in the Kingdom of Sweden
Registration number : 7431 - 559173