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Training Course in Communication for PR Professional

Course: Communication for PR Professional

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Course: Communication for PR Professional

Category

Public Relations & communication skills Training Courses

Code

PR-313
Language English

City

Zurich (Switzerland)

Hotel

Hotel Meeting Room

Duration

One week 25Hour
2025-05-19 2025-05-23

Fees

5450 €
Durations for this Course
Register for this course
Overeview Course Outline Training Methodology Course Location

PROGRAMME OUTLINE

DAY 1 - Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

DAY 2 - From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

DAY 3 - Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

DAY 4 - Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

DAY 5 - Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information
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Results --->  Of Courses
61

Communication for PR Professional

2024-12-02 2024-12-06
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Budapest (Hungary) Budapest-(Hungary)

Communication for PR Professional

2024-12-09 2024-12-13
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Istanbul (Turkey) Istanbul-(Turkey)

Communication for PR Professional

2024-12-09 2024-12-13
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Budapest (Hungary) Budapest-(Hungary)

Communication for PR Professional

2024-12-09 2024-12-13
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Stockholm (Sweden) Stockholm-(Sweden)

Communication for PR Professional

2024-12-09 2024-12-13
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Florence (Italy) Florence-(Italy)

Communication for PR Professional

2024-12-09 2024-12-13
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Warsaw (Poland) Warsaw-(Poland)

Communication for PR Professional

2024-12-29 2025-01-02
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Casablanca (Morocco) Casablanca-(Morocco)

Communication for PR Professional

2025-01-19 2025-01-23
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Doha (Qatar) Doha-(Qatar)

Communication for PR Professional

2025-01-26 2025-01-30
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Muscat (Oman) Muscat-(Oman)

Communication for PR Professional

2025-01-27 2025-01-31
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Hamburg (Germany) Hamburg-(Germany)

Communication for PR Professional

2025-02-02 2025-02-06
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Sharm ElShaikh (Egypt) Sharm-ElShaikh-(Egypt)

Communication for PR Professional

2025-02-03 2025-02-07
Class Room 3450 €
training course in Communication for PR Professional held in in the city of DUBAI (UAE) DUBAI-(UAE)

Communication for PR Professional

2025-02-17 2025-02-21
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Munich (Germany) Munich-(Germany)

Communication for PR Professional

2025-02-23 2025-02-27
Class Room 2550 €
training course in Communication for PR Professional held in in the city of Cairo (Egypt) Cairo-(Egypt)

Communication for PR Professional

2025-02-24 2025-03-28
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Hong Kong Hong-Kong

Communication for PR Professional

2025-03-03 2025-03-07
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Marbella (Spain) Marbella-(Spain)

Communication for PR Professional

2025-03-03 2025-03-07
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Rome (Italy) Rome-(Italy)

Communication for PR Professional

2025-03-03 2025-03-07
Class Room 5950 €
training course in Communication for PR Professional held in in the city of Singapore (Singapore) Singapore-(Singapore)

Communication for PR Professional

2025-03-10 2025-03-14
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Athens (Greece) Athens-(Greece)

Communication for PR Professional

2025-03-17 2025-03-21
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Athens (Greece) Athens-(Greece)

Communication for PR Professional

2025-03-31 2025-04-04
Class Room 5450 €
training course in Communication for PR Professional held in in the city of London (UK) London-(UK)

Communication for PR Professional

2025-03-31 2025-04-04
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Tbilisi (Georgia) Tbilisi-(Georgia)

Communication for PR Professional

2025-04-07 2025-04-11
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Auckland (New Zealand) Auckland-(New-Zealand)

Communication for PR Professional

2025-04-14 2025-04-18
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Hong Kong Hong-Kong

Communication for PR Professional

2025-05-12 2025-05-16
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Brussels (Belgium) Brussels-(Belgium)

Communication for PR Professional

2025-05-19 2025-05-23
Class Room 4450 €
training course in Communication for PR Professional held in in the city of Trabzon (Turkey) Trabzon-(Turkey)

Communication for PR Professional

2025-05-19 2025-05-23
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Zurich (Switzerland) Zurich-(Switzerland)

Communication for PR Professional

2025-06-09 2025-06-13
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Bucharest (Romania) Bucharest-(Romania)

Communication for PR Professional

2025-06-16 2025-06-20
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Cyprus (Larnaka) Cyprus-(Larnaka)

Communication for PR Professional

2025-06-30 2025-07-04
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Geneva (Switzerland) Geneva-(Switzerland)

Communication for PR Professional

2025-07-06 2025-07-10
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Hurghada (Egypt) Hurghada-(Egypt)

Communication for PR Professional

2025-07-20 2025-07-24
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Kuwait (Kuwait) Kuwait-(Kuwait)

Communication for PR Professional

2025-07-21 2025-07-25
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Vienna (Austria) Vienna-(Austria)

Communication for PR Professional

2025-07-28 2025-08-01
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Barcelona (Spain) Barcelona-(Spain)

Communication for PR Professional

2025-08-11 2025-08-15
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Baku (Azerbaijan) Baku-(Azerbaijan)

Communication for PR Professional

2025-08-17 2025-08-21
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Amman (Jordan) Amman-(Jordan)

Communication for PR Professional

2025-08-18 2025-08-22
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Bangkok (Thailand) Bangkok-(Thailand)

Communication for PR Professional

2025-09-08 2025-09-12
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Frankfurt (Germany) Frankfurt-(Germany)

Communication for PR Professional

2025-09-15 2025-09-19
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Zagreb (Croatia) Zagreb-(Croatia)

Communication for PR Professional

2025-09-28 2025-10-02
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Marrakesh (Morocco) Marrakesh-(Morocco)

Communication for PR Professional

2025-09-29 2025-10-03
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Amsterdam (Netherlands) Amsterdam-(Netherlands)

Communication for PR Professional

2025-09-29 2025-10-03
Online 1750 €
training course in Communication for PR Professional held in in the city of ONLINE ONLINE

Communication for PR Professional

2025-09-29 2025-10-03
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Tunisia Tunisia

Communication for PR Professional

2025-10-06 2025-10-10
Class Room 4450 €
training course in Communication for PR Professional held in in the city of Kuala Lumpur (Malaysia) Kuala-Lumpur-(Malaysia)

Communication for PR Professional

2025-10-13 2025-10-17
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Yerevan (Armenia) Yerevan-(Armenia)

Communication for PR Professional

2025-10-19 2025-10-23
Class Room 2550 €
training course in Communication for PR Professional held in in the city of Beirut (Lebanon) Beirut-(Lebanon)

Communication for PR Professional

2025-10-20 2025-10-24
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Paris (France) Paris-(France)

Communication for PR Professional

2025-11-03 2025-11-07
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Madrid (Spain) Madrid-(Spain)

Communication for PR Professional

2025-11-03 2025-11-07
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Malaga (Spain) Malaga-(Spain)

Communication for PR Professional

2025-11-10 2025-11-14
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Prague (Czech Republic) Prague-(Czech-Republic)

Communication for PR Professional

2025-11-16 2025-11-20
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Manama (Bahrain) Manama-(Bahrain)

Communication for PR Professional

2025-11-17 2025-11-21
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Copenhagen (Denmark) Copenhagen-(Denmark)

Communication for PR Professional

2025-11-17 2025-11-21
Class Room 3950 €
training course in Communication for PR Professional held in in the city of Jakarta (Indonesia) Jakarta-(Indonesia)

Communication for PR Professional

2025-11-24 2025-11-28
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Dublin (Ireland) Dublin-(Ireland)

Communication for PR Professional

2025-12-01 2025-12-05
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Budapest (Hungary) Budapest-(Hungary)

Communication for PR Professional

2025-12-08 2025-12-12
Class Room 2950 €
training course in Communication for PR Professional held in in the city of Istanbul (Turkey) Istanbul-(Turkey)

Communication for PR Professional

2025-12-08 2025-12-12
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Budapest (Hungary) Budapest-(Hungary)

Communication for PR Professional

2025-12-08 2025-12-12
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Stockholm (Sweden) Stockholm-(Sweden)

Communication for PR Professional

2025-12-08 2025-12-12
Class Room 5450 €
training course in Communication for PR Professional held in in the city of Florence (Italy) Florence-(Italy)

Communication for PR Professional

2025-12-08 2025-12-12
Class Room 4950 €
training course in Communication for PR Professional held in in the city of Warsaw (Poland) Warsaw-(Poland)

Communication for PR Professional

2025-12-28 2026-01-01
Class Room 3450 €
training course in Communication for PR Professional held in in the city of Casablanca (Morocco) Casablanca-(Morocco)

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