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Training Course in Planning and Managing PR Campaigns MBA

Course: Planning and Managing PR Campaigns MBA

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Course: Planning and Managing PR Campaigns MBA

Category

Public Relations & communication skills Training Courses

Code

PR-316
Language English

City

Florence (Italy)

Hotel

Hotel Meeting Room

Duration

One week 25Hour
2025-08-11 2025-08-15

Fees

5450 €
Durations for this Course
Register for this course
Overeview Course Outline Training Methodology Course Location

Introduction

Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.

This powerful programme takes a problem solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the programme.

Highlights of the programme include:

  • Powerful planning tools
  • A wealth of practical examples and frameworks
  • Personal coaching and advice
  • Incorporation of your own content into the programme giving real, useable outputs
  • A practical and theoretical toolkit for use beyond the course

Objectives

  • To examine the range of PR campaigns and the purposes that they can achieve
  • To develop a problem-solving approach to match PR campaign strategy to business objectives
  • To plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Training Methodology

The programme is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focussing on solving those problems. Real examples presented on DVD are a strong part of the course.

Organisational Impact

Communicating effectively with key stakeholders is vital to the delivery of business goals. 

This programme demonstrates how:

  • PR can be a key element of business strategy through coherent and focused campaigns.
  • Clear business results can be driven by well planned campaigns
  • Reputation and Brand can be enhanced through well designed campaigns
  • Risks involved in raising profile can be identified and mitigated
  • Results can benefit all of your key stakeholders

Personal Impact

The seminar examines a wide range of communications issues, skills and opportunities. As well as developing further personal competencies.

The seminar helps participants:

  • To develop a more effective approach to communication in the workplace
  • Select and use the best tools to add value to the organisation at a strategic level
  • Develop personal action planning and understand how to ‘sell’ ideas to top management
  • Plan evaluation of the campaign so that results are recognised within the organisation
  • To build confidence and mastery through personal coaching and advice
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Results --->  Of Courses
65

Planning and Managing PR Campaigns MBA

2024-12-02 2024-12-06
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Brussels (Belgium) Brussels-(Belgium)

Planning and Managing PR Campaigns MBA

2024-12-02 2024-12-06
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Dublin (Ireland) Dublin-(Ireland)

Planning and Managing PR Campaigns MBA

2024-12-09 2024-12-13
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Munich (Germany) Munich-(Germany)

Planning and Managing PR Campaigns MBA

2024-12-16 2024-12-20
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Prague (Czech Republic) Prague-(Czech-Republic)

Planning and Managing PR Campaigns MBA

2024-12-23 2024-12-27
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Vienna (Austria) Vienna-(Austria)

Planning and Managing PR Campaigns MBA

2024-12-30 2025-01-03
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Marbella (Spain) Marbella-(Spain)

Planning and Managing PR Campaigns MBA

2024-12-30 2025-01-03
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Tbilisi (Georgia) Tbilisi-(Georgia)

Planning and Managing PR Campaigns MBA

2024-12-30 2025-01-03
Class Room 5950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Singapore (Singapore) Singapore-(Singapore)

Planning and Managing PR Campaigns MBA

2025-01-05 2025-01-09
Class Room 2950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Sharm ElShaikh (Egypt) Sharm-ElShaikh-(Egypt)

Planning and Managing PR Campaigns MBA

2025-01-13 2025-01-17
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Hamburg (Germany) Hamburg-(Germany)

Planning and Managing PR Campaigns MBA

2025-01-19 2025-01-23
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Casablanca (Morocco) Casablanca-(Morocco)

Planning and Managing PR Campaigns MBA

2025-01-19 2025-01-23
Class Room 2950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Hurghada (Egypt) Hurghada-(Egypt)

Planning and Managing PR Campaigns MBA

2025-01-27 2025-01-31
Class Room 2950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Istanbul (Turkey) Istanbul-(Turkey)

Planning and Managing PR Campaigns MBA

2025-02-09 2025-02-13
Class Room 2950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Amman (Jordan) Amman-(Jordan)

Planning and Managing PR Campaigns MBA

2025-02-09 2025-02-13
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Kuwait (Kuwait) Kuwait-(Kuwait)

Planning and Managing PR Campaigns MBA

2025-02-17 2025-02-21
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Barcelona (Spain) Barcelona-(Spain)

Planning and Managing PR Campaigns MBA

2025-02-17 2025-02-21
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Auckland (New Zealand) Auckland-(New-Zealand)

Planning and Managing PR Campaigns MBA

2025-02-24 2025-03-28
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Berlin (Germany) Berlin-(Germany)

Planning and Managing PR Campaigns MBA

2025-03-03 2025-03-07
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Athens (Greece) Athens-(Greece)

Planning and Managing PR Campaigns MBA

2025-03-10 2025-03-14
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Amsterdam (Netherlands) Amsterdam-(Netherlands)

Planning and Managing PR Campaigns MBA

2025-03-10 2025-03-14
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Zagreb (Croatia) Zagreb-(Croatia)

Planning and Managing PR Campaigns MBA

2025-03-16 2025-03-20
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Muscat (Oman) Muscat-(Oman)

Planning and Managing PR Campaigns MBA

2025-03-31 2025-04-04
Class Room 3950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Jakarta (Indonesia) Jakarta-(Indonesia)

Planning and Managing PR Campaigns MBA

2025-04-14 2025-04-18
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Barcelona (Spain) Barcelona-(Spain)

Planning and Managing PR Campaigns MBA

2025-04-14 2025-04-18
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Warsaw (Poland) Warsaw-(Poland)

Planning and Managing PR Campaigns MBA

2025-04-21 2025-04-25
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Bangkok (Thailand) Bangkok-(Thailand)

Planning and Managing PR Campaigns MBA

2025-04-28 2025-05-02
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Budapest (Hungary) Budapest-(Hungary)

Planning and Managing PR Campaigns MBA

2025-04-28 2025-05-02
Online 1750 €
training course in Planning and Managing PR Campaigns MBA held in in the city of ONLINE ONLINE

Planning and Managing PR Campaigns MBA

2025-05-12 2025-05-16
Class Room 6950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of New York (US) New-York-(US)

Planning and Managing PR Campaigns MBA

2025-05-18 2025-05-22
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Casablanca (Morocco) Casablanca-(Morocco)

Planning and Managing PR Campaigns MBA

2025-05-25 2025-05-29
Class Room 2550 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Beirut (Lebanon) Beirut-(Lebanon)

Planning and Managing PR Campaigns MBA

2025-06-02 2025-06-06
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Hong Kong Hong-Kong

Planning and Managing PR Campaigns MBA

2025-06-16 2025-06-20
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Cyprus (Larnaka) Cyprus-(Larnaka)

Planning and Managing PR Campaigns MBA

2025-06-23 2025-06-27
Class Room 4450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Trabzon (Turkey) Trabzon-(Turkey)

Planning and Managing PR Campaigns MBA

2025-06-30 2025-07-04
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Stockholm (Sweden) Stockholm-(Sweden)

Planning and Managing PR Campaigns MBA

2025-07-07 2025-07-11
Class Room 4450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Kuala Lumpur (Malaysia) Kuala-Lumpur-(Malaysia)

Planning and Managing PR Campaigns MBA

2025-07-07 2025-07-11
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Bucharest (Romania) Bucharest-(Romania)

Planning and Managing PR Campaigns MBA

2025-07-14 2025-07-18
Class Room 6950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Washington (US) Washington-(US)

Planning and Managing PR Campaigns MBA

2025-07-14 2025-07-18
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Madrid (Spain) Madrid-(Spain)

Planning and Managing PR Campaigns MBA

2025-07-21 2025-07-25
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Zurich (Switzerland) Zurich-(Switzerland)

Planning and Managing PR Campaigns MBA

2025-08-04 2025-08-08
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Frankfurt (Germany) Frankfurt-(Germany)

Planning and Managing PR Campaigns MBA

2025-08-04 2025-08-08
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Tunisia Tunisia

Planning and Managing PR Campaigns MBA

2025-08-11 2025-08-15
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Florence (Italy) Florence-(Italy)

Planning and Managing PR Campaigns MBA

2025-09-01 2025-09-05
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Rome (Italy) Rome-(Italy)

Planning and Managing PR Campaigns MBA

2025-09-15 2025-09-19
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of DUBAI (UAE) DUBAI-(UAE)

Planning and Managing PR Campaigns MBA

2025-09-21 2025-09-25
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Marrakesh (Morocco) Marrakesh-(Morocco)

Planning and Managing PR Campaigns MBA

2025-09-22 2025-09-26
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Paris (France) Paris-(France)

Planning and Managing PR Campaigns MBA

2025-09-22 2025-09-26
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Copenhagen (Denmark) Copenhagen-(Denmark)

Planning and Managing PR Campaigns MBA

2025-09-28 2025-10-02
Class Room 2950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Manama (Bahrain) Manama-(Bahrain)

Planning and Managing PR Campaigns MBA

2025-10-12 2025-10-16
Class Room 3450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Doha (Qatar) Doha-(Qatar)

Planning and Managing PR Campaigns MBA

2025-10-13 2025-10-17
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Geneva (Switzerland) Geneva-(Switzerland)

Planning and Managing PR Campaigns MBA

2025-10-13 2025-10-17
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of London (UK) London-(UK)

Planning and Managing PR Campaigns MBA

2025-10-13 2025-10-17
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Malaga (Spain) Malaga-(Spain)

Planning and Managing PR Campaigns MBA

2025-10-27 2025-10-31
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Baku (Azerbaijan) Baku-(Azerbaijan)

Planning and Managing PR Campaigns MBA

2025-11-09 2025-11-13
Class Room 2550 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Cairo (Egypt) Cairo-(Egypt)

Planning and Managing PR Campaigns MBA

2025-11-10 2025-11-14
Class Room 6950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Washington (US) Washington-(US)

Planning and Managing PR Campaigns MBA

2025-11-10 2025-11-14
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Yerevan (Armenia) Yerevan-(Armenia)

Planning and Managing PR Campaigns MBA

2025-12-01 2025-12-05
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Brussels (Belgium) Brussels-(Belgium)

Planning and Managing PR Campaigns MBA

2025-12-01 2025-12-05
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Dublin (Ireland) Dublin-(Ireland)

Planning and Managing PR Campaigns MBA

2025-12-08 2025-12-12
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Munich (Germany) Munich-(Germany)

Planning and Managing PR Campaigns MBA

2025-12-15 2025-12-19
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Prague (Czech Republic) Prague-(Czech-Republic)

Planning and Managing PR Campaigns MBA

2025-12-22 2025-12-26
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Vienna (Austria) Vienna-(Austria)

Planning and Managing PR Campaigns MBA

2025-12-29 2026-01-02
Class Room 5450 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Marbella (Spain) Marbella-(Spain)

Planning and Managing PR Campaigns MBA

2025-12-29 2026-01-02
Class Room 4950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Tbilisi (Georgia) Tbilisi-(Georgia)

Planning and Managing PR Campaigns MBA

2025-12-29 2026-01-02
Class Room 5950 €
training course in Planning and Managing PR Campaigns MBA held in in the city of Singapore (Singapore) Singapore-(Singapore)

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