Course: Comprehensive Program in Corporate Communication, Content Writing & Marketing

Key Modules

Corporate Communication

• Principles of internal and external communication
• Stakeholder and media relations
• Crisis communication and reputation management
• Corporate social responsibility (CSR) communication
• Communication policies and governance

Content Writing & Development

• Writing professional reports, press releases, and newsletters
• Storytelling and persuasive writing techniques
• Creating content for social media and digital platforms
• Editing and proofreading for clarity and impact
• Adapting content for multilingual and multicultural audiences

Marketing & Content Marketing

• Fundamentals of marketing and digital marketing
• Content marketing strategies and campaigns
• Measuring impact and performance (KPIs & analytics)
• Customer journey mapping and content alignment
• Leveraging influencer and partnership marketing

Digital Communication & Channel Management

• Strategies for managing digital channels (websites, social media, blogs)
• Search Engine Optimization (SEO) and content optimization for digital presence
• Managing online campaigns and engaging with audiences
• Tools and platforms for digital content management (CMS, automation)
• Online reputation monitoring and community management

Strategic Communication & Brand Building

• Developing an integrated communication strategy aligned with organizational goals
• Building and managing corporate identity and branding
• Measuring long-term strategic communication success
• Aligning communication strategy with corporate vision and culture
• Brand storytelling and emotional branding techniques

The Scandinavian Academy for Training and Development adopts the latest scientific and professional methodologies in training and human resource development, aiming to enhance the efficiency of individuals and organizations. Training programs are delivered through a comprehensive approach that includes:

• Theoretical lectures supported by PowerPoint presentations and visual materials (videos and short films).
• Scientific evaluation of participants before and after the program to measure progress and knowledge acquisition.
• Brainstorming sessions and practical role-playing to simulate real-life scenarios.
• Case studies tailored to align with the training content and participants work nature.
• Assessment tests conducted at the end of the program to evaluate the achievement of training objectives.

Each participant receives the training material (both theoretical and practical) in printed form and saved on a CD or flash drive. Detailed reports, including attendance records, final results, and overall program evaluations, are also provided.

Training materials are prepared professionally by a team of experts and specialists in various fields. At the end of the program, participants are awarded a professional attendance certificate, signed and accredited by the Scandinavian Academy for Training and Development.

Program Timings:

• 9:00 AM to 2:00 PM in Arab cities.
• 10:00 AM to 3:00 PM in European and Asian cities.

The program includes:

• A daily buffet provided during the sessions to ensure participants comfort.

Program Overview

This program provides a practical and integrated approach to corporate communication, content development, and marketing strategies. Participants will gain the skills needed to manage institutional communication effectively, create impactful content, and apply marketing techniques to enhance organizational reputation and audience engagement.

Program Objectives

By the end of this program, participants will be able to:

• Understand the fundamentals of corporate communication and its role in building organizational reputation.
• Develop professional skills in content writing for different channels (internal, external, and digital).
• Apply marketing and content marketing strategies to strengthen brand positioning.
• Integrate communication, content, and marketing into a unified strategic approach.

Target Audience

This program is designed for:

• Corporate communication professionals and public relations specialists.
• Marketing managers, executives, and brand officers.
• Content creators, editors, and digital media specialists.
• Business development and strategy professionals.
• Senior managers and team leaders responsible for organizational communication.
• Anyone seeking to enhance skills in corporate communication, content development, and marketing strategies.

The Scandinavian Academy for Training and Development is committed to hosting all training programs in dedicated and well-equipped hotel facilities specifically designed for conducting and delivering training sessions, unless explicitly stated otherwise on our website. Participants will be notified of the program venue within 7 to 21 days prior to the programs start date, based on the Academys assessment and the programs circumstances. The Scandinavian Academy for Training and Development emphasizes that it holds no responsibility for any force majeure events that may prevent the program from being held at the designated venue. Nevertheless, the Scandinavian Academy for Training and Development will make every effort to provide suitable alternatives and extend the necessary support to participants in the event of a venue change due to unforeseen circumstances.