Course: Leadership for PR Professional

PROGRAM OUTLINE 

DAY 1

Effective PR Campaigns

• Welcome and introduction
• Perceptions of PR among senior managers
• The global information village
• Putting a cash value on reputation and the PR that builds it
• PR campaigns – their use and their risks
• Case study examples – what works and what does not
• Practical example – tackling a business challenge
• An introduction to evaluation

DAY 2

Essential Administrative Skills

• Harnessing the power of the mind – through Mind Mapping Techniques
• Right brain/left brain theory
• Managing larger projects to meet deadlines
• Planning skills – using a Gannt chart to chart work progress
• Problem solving techniques
• Becoming more proactive
• Decision Making tools
• Managing meetings effectively
• Keeping minutes of a meetings
• Working with more than one manager

DAY 3

A Problem-Solving Approach to Campaigns

• Brand, identity and image, the basis of reputation
• Assessing your reputation and the use of ‘gap’ analysis
• The origins of PR and its foundations in the social sciences
• Business strategy and problem identification
• Problem solving methods – choosing the right one
• Problem analysis – desk research, stakeholder analysis, PEST and SWOT
• Setting measurable objectives
• Force field analysis and risk identification

DAY 4

Developing as a professional

• Listening skills – seeking to understand before being understood
• The number one reason we don’t listen well
• Creating a professional image
• Leadership skills
• Knowing and accepting yourself as a leader
• Making things happen from anywhere in the organization
• How to make presentations with confidence and power
• Overcoming the fear of public speaking
• Learn the essentials of planning a presentation
• How to hold the attention of a group
• Painless methods for giving corrective feedback
• Best practices for delivering positive feedback

DAY 5

Self-Empowerment and Self-Management

• Understanding the main causes of stress
• How to build self-confidence and strength the ability to respond to difficult situations
• How to relax and refresh the mind and body
• The signs, symptoms, causes and triggers to stress
• Why stress is a powerful messenger
• How to break the vicious cycle of stressful thinking
• The essential skills of emotional intelligence
• Using emotional intelligence at work
• Transforming fear and negativity and reactive-ness
• Becoming a more proactive, responsible and self-aware person
• Continuing Professional Development - where to go from here

The Scandinavian Academy for Training and Development employs modern methods in training and skills development, enhancing the efficiency of human resource development. We follow these practices:

• Theoretical Lectures: 
  • We deliver knowledge through advanced presentations such as PowerPoint and visual materials, including videos and short films.
• Scientific Assessment:
  • We evaluate trainees skills before and after the course to ensure their progress.
• Brainstorming and Interaction: 
  • We encourage active participation through brainstorming sessions and applying concepts through role play.
• Practical Cases:
  • We provide practical cases that align with the scientific content and the participants specific needs.
• Examinations: 
  • Tests are conducted at the end of the program to assess knowledge retention.
• Educational Materials:
  • We provide both printed and digital scientific and practical materials to participants.
• Attendance and Final Result Reports:
  • We prepare detailed attendance reports for participants and offer a comprehensive program evaluation.
• Professionals and Experts: 
  • The programs scientific content is prepared by the best professors and trainers in various fields.
• Professional Completion Certificate: 
  • Participants receive a professional completion certificate issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden, with the option for international authentication.
• Program Timings:
  • Training programs are held from 10:00 AM to 2:00 PM and include coffee break sessions during lectures.