Course: Strategic Internal Communication

Understanding Internal Communications

• Introduction and Course Overview
  • Welcome and introduction to the course
  • Overview of course objectives and agenda
• The Role of Internal Communications
  • Definition and importance of internal communication
  • How internal communication fits into the broader communication mix
• Case Studies: Best Practices in Internal Communications
  • Analysis and discussion of successful internal communication case studies
• Group Discussion: Sharing Experiences
  • Participants share their experiences and challenges in internal communication
• Practical Exercise: Communication Audit
  • Conducting a communication audit within the organization to identify strengths and weaknesses

Stakeholder Engagement

• Identifying and Engaging with Stakeholders
  • Who are the stakeholders in internal communication?
  • Strategies for stakeholder engagement
• Practical Application of Engagement Strategies
  • Real-world examples and application of stakeholder engagement strategies
• Group Activity: Stakeholder Mapping
  • Creating a stakeholder map for participants’ organizations
• Interactive Workshop: Role-Playing Stakeholder Meetings
  • Role-playing exercises to practice engaging with different stakeholders

 Communication Tools and Techniques

• Internal Communication Tools: Advantages and Limitations
  • Overview of various internal communication tools
  • Selecting the right tools for different situations
• Practical Exercise: Tool Selection and Implementation
  • Practical exercise on selecting and implementing communication tools
• Group Discussion: Tool Effectiveness
  • Discussion on the effectiveness of different tools in various contexts
• Interactive Session: Tool Demonstrations
  • Demonstrating different internal communication tools in practice

Enhancing Staff Engagement

• Articulating the Importance of Effective Internal Communication
  • Why effective internal communication is critical to business success
• Line Managers as Vital Links
  • Understanding the role of line managers in internal communication
• Emotional Hooks in Motivating Individuals
  • Exploring emotional intelligence and its impact on communication
• Practical Exercise: Improving Conversations with Employees
  • Techniques for enhancing conversations with employees
• Group Discussion: Employee Involvement in Decision-Making
  • Strategies for involving employees in decision-making processes

Evaluating Communication Strategies

• Effective Staff Engagement Techniques
  • Identifying techniques for effective staff engagement
• Evaluating Communication Effectiveness
  • How to evaluate the effectiveness of internal communication strategies against business success
• Group Activity: Strategy Evaluation
  • Participants evaluate existing communication strategies in their organizations
• Final Reflection and Action Planning
  • Reflecting on key learnings and developing action plans for implementation
• Wrap-Up and Closing
  • Summary of the course, feedback collection, and next steps

The Scandinavian Academy for Training and Development adopts the latest scientific and professional methodologies in training and human resource development, aiming to enhance the efficiency of individuals and organizations. Training programs are delivered through a comprehensive approach that includes:

• Theoretical lectures supported by PowerPoint presentations and visual materials (videos and short films).
• Scientific evaluation of participants before and after the program to measure progress and knowledge acquisition.
• Brainstorming sessions and practical role-playing to simulate real-life scenarios.
• Case studies tailored to align with the training content and participants work nature.
• Assessment tests conducted at the end of the program to evaluate the achievement of training objectives.

Each participant receives the training material (both theoretical and practical) in printed form and saved on a CD or flash drive. Detailed reports, including attendance records, final results, and overall program evaluations, are also provided.

Training materials are prepared professionally by a team of experts and specialists in various fields. At the end of the program, participants are awarded a professional attendance certificate, signed and accredited by the Scandinavian Academy for Training and Development.

Program Timings:

• 9:00 AM to 2:00 PM in Arab cities.
• 10:00 AM to 3:00 PM in European and Asian cities.

The program includes:

• A daily buffet provided during the sessions to ensure participants comfort.

Introduction

Who should attend

What to expect

• earn from other delegates on the workshop by sharing experiences as well as learning from the course trainer.
• case studies to exemplify good practice.
• practical application of theoretical models and concepts
• practical exercises
• group discussions.

Course Objectives

Participation in the course will provide you with the knowledge to:

• understand the role of internal communications and how it fits into the broader communications mix
• identify and engage with stakeholders
• understand the scope of internal communication tools, their advantages and limitations, enabling delegates to select and maximise the effectiveness of techniques for individual situations.
• articulate why effective internal communication and staff engagement are critical to business success
• identify how line managers are the vital links between the executive and operational levels
• understand the role of emotional hooks in motivating individuals
• improve the quality of conversations with employees
• involve employees in decision-making
• effect change through effective staff engagement
• evaluate the effectiveness of internal communication strategies against business success.

The Scandinavian Academy for Training and Development is committed to hosting all training programs in dedicated and well-equipped hotel facilities specifically designed for conducting and delivering training sessions, unless explicitly stated otherwise on our website. Participants will be notified of the program venue within 7 to 21 days prior to the programs start date, based on the Academys assessment and the programs circumstances. The Scandinavian Academy for Training and Development emphasizes that it holds no responsibility for any force majeure events that may prevent the program from being held at the designated venue. Nevertheless, the Scandinavian Academy for Training and Development will make every effort to provide suitable alternatives and extend the necessary support to participants in the event of a venue change due to unforeseen circumstances.